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Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

By Dominik Matyka for Adweek
Monday, September 9, 2019

There was so much written and discussed in the run-up to GDPR that surely every business was fully prepared on day one, right? Think again.

A year later, many companies are still woefully behind when it comes to meeting even basic GDPR requirements. In a recent test of the 100 most visited websites in the EU (excluding those operated by global giants like Google and Facebook), the data security firm ImmuniWeb found that 51% had missing or difficult to find privacy policies, while 78% were found to have nonconsensual or insecure usage of cookies handling sensitive or tracking data.

If your company hasn’t made the financial investment to make sure your technology and products are meeting the standards set forth by the EU, you could find yourself in a world of trouble. Read Full Article

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